PPC Management

Paid search ads (Pay Per Click, or PPC) focus on your product or service features and benefits to an audience that is searching for a specific product or service. PPC may have a place in your advertising portfolio because the people who see your ads are actively looking for a solution to a problem, and hence are ready—or close to being ready—to make a purchase. PPC is ideal for new businesses, businesses that needs immediate results, or those that that want to leverage the power of having multiple listings on the front page with concurrent organic listings.

Whether your PPC campaign is already up and running or you need to create one, the experts at Make Me Relevant can assist you. We have a 100% successful track record in optimizing Google PPC campaigns. Typically, our clients see 20-30% more clicks for their same budget, or, clients can save 20-30% in cost and get the same number of clicks to their site.

We are strong proponents of organic placement but depending on several factors like education level of your client base and gender, PPC can be a successful endeavor. College graduates and those with Masters degrees are less likely to click on the ads; women are even less likely to click on the ads. If you just look at the averages, 20% of Google visitors will click one of the four ads up at the top of the page or one of the 3 ads at the bottom—if all seven of the ads are present.

It’s been said that as many as 80% of Google PPC campaigns don’t see a return on investment for the company running the ads. This is due to someone not knowing how to properly set up the campaign. A campaign that has been properly setup will provide a return on investment. That said, our track record shows there is something to be said for being all over the page as a result of concurrent PPC and SEO campaigns!