Business Relevance Intelligence

Make Me Relevant™
Measure. Improve. Dominate.

Know exactly how visible your business is online and uncover the hidden opportunities your competitors are using to win more customers.

Free audit. No obligation. Actionable insights in minutes.

Google Business ProfileReviewsMaps RankingsCitationsAI VisibilityWebsite Relevance
Free Audit

Free Business Relevance Audit™

Most local businesses are losing customers without realizing it. Your online visibility, reviews, listings, rankings, and competitor position all affect whether customers find and choose you.

Your free audit helps reveal:

  • Google Business Profile visibility
  • Local ranking opportunities
  • Citation and listing errors
  • Review performance
  • Competitor advantages
  • Missed trust signals
  • Revenue leakage opportunities

Get Started

Enter your business information below to reveal your score.

No credit card required. No obligation. Actionable insights delivered within 48 hours.

Your Score Explained

What Is a Business Relevance Score™?

Your Business Relevance Score™ measures how easily customers can find, trust, and choose your business online.

We analyze your search visibility, reviews, citations, listings, Google Business Profile, competitor position, and local authority signals to identify where your business is strong and where revenue may be leaking.

After Your Audit

Market Dominance Snapshot™

After your audit is complete, we review the data and identify your biggest opportunities for improvement.

Your snapshot may include:

Competitor weaknesses
Ranking gaps
Citation problems
Review opportunities
Google Business Profile issues
Missed local search opportunities
Recommended next steps
The Problem

You Can't Fix What
You Can't See

Your competitors may be gaining visibility, reviews, trust, and market share while you have no idea it's happening.

Every day customers search for businesses like yours.

Thousands of local searches happen in your market daily. The question is whether you show up.

Are they finding you or your competitors?

Relevance determines who gets the call. If you're not measuring it, you're guessing.

Visibility gaps compound over time.

Every week you're invisible is a week your competitors are building trust and authority.

Proprietary Scoring System

Meet The Business
Relevance Score™

Our proprietary scoring system measures how relevant your business is across the factors that matter most — from Google discoverability to AI recommendation likelihood.

Overall Relevance Score

Sample Business Audit

67/100
Discovery Relevance72
Trust Relevance58
Conversion Relevance81
Authority Relevance44
Competitive Relevance63
AI Relevance39
Activity Relevance77
Brand Relevance55
Score Interpretation

What Does Your Score Mean?

Every score tells a story about where your business stands — and what's at stake.

90–100
Market Leader

Dominating visibility, trust, and AI discoverability.

80–89
Highly Competitive

Strong presence with opportunities for growth.

70–79
Competitive

Visible but vulnerable to stronger competitors.

60–69
Opportunity Zone

Losing visibility and market share in key areas.

Below 60
At Risk

Customers and AI systems are more likely to discover competitors first.

AI Platforms Analyzed

ChatGPT / OpenAILow discoverability
42
Google GeminiModerate presence
61
Perplexity AINeeds improvement
38
Meta AINot recommended
29

AI Relevance Score: 42/100 — Action required

AI Search Readiness

Will AI Recommend
Your Business?

The future of search is changing. Customers are increasingly asking ChatGPT, Gemini, Perplexity, and AI assistants for recommendations.

Our AI Relevance Score measures how likely AI systems are to discover, understand, trust, and recommend your business — before your competitors get there first.

Revenue Leakage Estimate™

What Is Invisibility
Costing You?

Many businesses unknowingly lose opportunities because customers discover competitors first.

Our audits identify areas where visibility, trust, and discoverability gaps may be costing your business potential leads and revenue.

Sample Estimate

Potential Revenue Leakage

$3,200 – $8,700

Monthly opportunity cost

Based On

  • Visibility Gaps
  • Review Authority
  • Competitive Positioning
  • AI Discoverability

Estimates are directional and intended for strategic planning purposes only.

Why Make Me Relevant™

Why Make Me Relevant™

Most marketing companies focus on traffic.

We focus on relevance.

Google, AI search engines, maps, reviews, citations, and websites all work together to determine whether your business appears when customers search. Our Business Relevance Intelligence platform identifies the exact gaps preventing your business from appearing more often and converting more customers.

Easier To Find

Improve your discoverability across Google, local search, and AI platforms so customers find you first.

Easier To Trust

Build the review authority, trust signals, and credibility that convert searchers into customers.

Easier To Choose

Strengthen your competitive position so when customers compare options, you win.

We combine local search intelligence, competitive monitoring, review analysis, and AI visibility insights into one clear action plan.

Know where competitors are gaining ground
Understand why leads are being lost
Track visibility improvements over time
Prepare for the future of AI-driven search
Receive actionable recommendations
Focus on what actually impacts growth

Measure.

Improve.

Dominate.

Our Analysis

What We Analyze

Every factor that determines whether customers find you — or your competitors.

Google Business Profile Optimization
Local Search Visibility
Google Maps Rankings
Citation Consistency
Review & Reputation Analysis
AI Search Visibility
Website Relevance
Competitor Benchmarking
Neighborhood-Level Opportunities
Business Relevance Intelligence
Your Deliverables

What You Receive

A complete Business Relevance Audit delivered to your inbox — no fluff, just actionable intelligence.

Business Relevance Score

Your overall score across 8 key dimensions

Google Business Profile Audit

Complete profile analysis and gap identification

Review & Reputation Analysis

Review velocity, sentiment, and authority assessment

Citation Consistency Review

NAP accuracy across all major directories

Local Search Visibility Analysis

Keyword and ranking opportunity breakdown

Competitor Benchmark

Side-by-side comparison with top local competitors

AI Search Readiness Assessment

How AI systems currently perceive your business

90-Day Growth Roadmap

Phased improvement plan with milestones

Priority Action Plan

Top 5 highest-impact improvements to make first

PDF Executive Summary

Shareable report for your team or stakeholders

Industries Served

Who We Help

Built for local businesses that depend on visibility, trust, and reputation to win customers.

Home Services
HVAC
Plumbing
Roofing
Pest Control
Electricians
Auto Repair
Medical Practices
Law Firms
Contractors
Local Retail
Multi-Location
Free Audit Request

Get Your Free Business
Relevance Audit

Find out why competitors outrank you and discover the fastest opportunities to improve your visibility, rankings, reputation, and customer trust.

No credit card required · Delivered within 48 hours · No commitment

Our Story

Meet The Founder

Helping Businesses Become Easier To Find, Easier To Trust, And Easier To Choose

Patrick McGowan — Founder, Make Me Relevant™
Founder

Patrick McGowan

Founder | Make Me Relevant™

I created Make Me Relevant because most businesses have no clear way to understand why competitors are getting more visibility, trust, recommendations, and opportunities.

Search has evolved beyond traditional rankings. Today customers discover businesses through Google, Maps, reviews, AI assistants, trust signals, and local authority.

My mission is simple: Help businesses understand how modern search systems perceive their relevance and provide clear, actionable steps to improve it.

Every score, recommendation, and audit is designed to answer one question: How relevant is your business?

Founding Principle

Measure.

Improve.

Dominate.

The Process

How It Works

STEP 01

Request a Free Relevance Audit

Tell us about your business. We'll gather the data we need to analyze your relevance across every key dimension.

STEP 02

Receive Your Business Relevance Score

Get a comprehensive score across 8 relevance categories with clear benchmarks against your local competitors.

STEP 03

See Your Competitive Gaps

Understand exactly where competitors are outranking you and why — with data-backed evidence.

STEP 04

Get an Action Plan

Receive a prioritized list of improvements ranked by impact, so you know exactly what to do first.

STEP 05

Increase Visibility and Relevance

Execute the plan, track your score over time, and watch your business become the one customers find first.

Pricing

Choose Your Growth Path

Free

Free Business Relevance Audit™

$0

  • Local visibility audit
  • Ranking snapshot
  • Listing and citation overview
  • Review analysis
  • Google Business Profile audit
  • Competitor visibility indicators
Get Free Audit
Most Popular

Monthly

Business Relevance Dashboard™

$197/mo

  • White-labeled client dashboard
  • Ranking tracking
  • Citation and listing monitoring
  • Review tracking
  • Competitor visibility tracking
  • Monthly Business Relevance Summary™
  • Visibility improvement recommendations
Start Dashboard

Starting at

Business Relevance Concierge™

$497/mo

  • Everything in Dashboard
  • Done-for-you citation cleanup
  • Review growth support
  • Google Business Profile optimization
  • Monthly strategy recommendations
  • Competitor monitoring
  • Priority support
Book Strategy Call
Modern Visibility

The Future Of Search
Is Relevance

Traditional rankings are no longer enough. Modern visibility depends on multiple interconnected signals.

Google Search

Local organic rankings

Google Maps

Map pack visibility

Reviews

Trust & social proof

Trust Signals

Credibility indicators

AI Assistants

ChatGPT, Gemini, Perplexity

Brand Authority

Online presence strength

Customer Engagement

Interaction signals

Competitive Positioning

Market standing

Businesses that understand relevance today will have a significant advantage tomorrow.

Make Me Relevant measures all of these signals in one unified score.

The Process

What Happens After
You Request An Audit?

01

Submit Your Business

Tell us your business name, location, and industry. That's all we need to get started.

02

We Analyze Your Relevance

Our system evaluates your visibility, trust signals, competitive positioning, and AI discoverability.

03

We Generate Your Business Relevance Audit™

A comprehensive audit is built across all 8 relevance dimensions with competitor benchmarking.

04

We Deliver Your Score And Findings

You receive your full audit report with scores, insights, and competitive analysis within 48 hours.

05

You Receive Actionable Recommendations

A prioritized action plan tells you exactly what to do first for the highest impact.

06

You Decide Whether To Improve Your Relevance

No pressure. Use the free audit on your own, or activate ongoing monitoring to track your progress.

The Stakes

Why Relevance Matters

Customers rarely compare every business. They choose the businesses they discover first and trust most.

Relevance Influences

Who Gets Found

Who Gets Trusted

Who Gets Contacted

Who Gets Recommended

Who Wins

3x

More likely to be chosen when you appear in the top 3 local results

87%

Of consumers read online reviews before choosing a local business

40%

Of local searches now involve AI-assisted discovery

Common Questions

Frequently Asked Questions

The Future of Search

Built For The Future
Of Search

Search is changing.

Customers increasingly rely on AI systems, local search algorithms, reviews, and trust signals when choosing businesses.

Make Me Relevant helps you understand and improve the factors that influence modern visibility and discoverability.

AI-Driven Search

ChatGPT, Gemini, and Perplexity are becoming primary discovery tools.

Local Search Algorithms

Google's local ranking factors evolve constantly — stay ahead.

Trust Signals

Reviews, authority, and credibility drive modern purchase decisions.

Competitive Intelligence

Know what your competitors are doing before it costs you customers.

Built For The AI Era

Helping businesses understand how customers, search engines, reviews, local algorithms, and AI systems determine relevance.

GoogleGoogle MapsChatGPTGeminiPerplexityReviews
Get Started Free

Ready to See How Visible
Your Business Really Is?

Your competitors may already be winning customers you should be getting. Start with a free Business Relevance Audit™ and see where your business stands.

No credit card required · Results delivered within 48 hours

Built For The AI Era

Helping businesses understand how customers, search engines, reviews, local algorithms, and AI systems determine relevance.

GoogleGoogle MapsChatGPTGeminiPerplexityReviews