Corporate Identity & Branding

While similar to your brand identity, your corporate identity is a broader concept that refers to how you want your entire company to be perceived in the market. Corporate identity is a combination of graphic, textual, typographical, audio, video or other methods that together form your company image. It is your public face, i.e., the look and feel of your business. It manifests itself in the look of your brand, and usually encompasses some or all of the following:

• Website
• Social media presence
• E-mail templates
• Brochures and catalogs
• Business cards
• Letterhead
• Flyers
• Advertisements
• Sales presentation folders
• Posters

You may have one or several brand identities that are more specific to your individual products and/or services. Your goal with branding should be to separate your products/services from similar competitive products/services in your target market’s eyes. Your brands will include a logo, possibly additional images and a slogan or tagline.

Branding should both precede and encompass any marketing effort. Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.

It’s not just the product or service people buy. It’s the experience your brand delivers—which is the truth behind your brand. We define your brand’s meaning and design the connected experiences that help influence what the brand stands for in their hearts and minds. And we’d love to do this for you.